Understand views, clicks, and analytics

What the numbers mean

1. 1All-time views is the total recorded profile traffic.
2. 2Last 7 days shows recent profile traffic.
3. 3Clicks counts presses on your tracked links.
4. 4Click rate compares clicks with views.
5. 5Device cards show mobile, desktop, and tablet traffic.
6. 6Referrers show where visitors came from when that information is available.

Why numbers may not match exactly

Views are deduplicated to reduce repeated refreshes, bots, and accidental inflation. Privacy tools can also hide device or referrer information.

Export data

Use the export control on the analytics page when you need a downloadable copy of the available analytics.